SMA Retail Specialists audit over 6,000 retail sites across the island of Ireland every year. Audit services are carried out to provide owner/managers with key driver information in relation to their operating standards and customer perceptions of their business. We work with our clients to tailor and design the particular audit criteria appropriate to their business needs and then utilise our experienced staff to gather the required information. All audit information is gathered and provided utilising our bespoke electronic software, delivering 'real time' findings to all of our clients enabling a fast-track response to issues identified
SMA Retail Specialists provide a wide range of retail advisory including Category Management, Profitability, Stock Loss Assault, Procurement and developing Step Change programmes to grow your business.
In response to our audit findings which without exception identify the need for Irish retailers to improve staff customer engagement to increase sales and build loyalty, we recently launched Retail AdVantage - a Frontline & Supervisory Staff Training Programme. This Frontline Customer Excellence programme is a unique on-site coaching intervention, tailored exclusively to your business. Our Training Coaches have many years experience & personal involvement in all aspects of Retail Sales, Customer Loyalty, Operations, HR and Marketing, with leading multi-national FMCG & Retail Groups.
SMAs also provide an out-source marketing resource to help you with your website development, social media and promotion planning. Customer communications and promotion value are key drivers in customer engagement and sales performance in today’s competitive retail space